Double it up. Van Damme style.
For most businesses, it’s unfathomable to spend less money and still reach twice as many people.
But the truth is, every business, even fairly new ones, have untapped resources and alternate means of customer acquisition.
Let me explain …
Let’s say you are a tailor of high end custom men’s suites.
Business can be a bit slow certain times of the year, and despite how much money you sink into more ads … the return just doesn’t seem to be there. There’s a cap on it.
But there’s another, highly profitable way to acquire new customers that you wouldn’t have found otherwise. Ask yourself this:
Where Else, and WHAT ELSE Does My Target Market Purchase?
Well, men who purchase high end suites also tend to buy high end watches and cigars, for example.
Suppose you, a clothing retailer, called up a nearby cigar shop and proposed a deal.
You have a large supply of suites you want to sell off fast at an attractive discount.
The cigar shop has a customer list of around 5,000 people, most of which have never bought from you before.
Your proposal is to use the cigar shops list, mail out an offer on your high end suites, and split the profits with the cigar shop owner.
You love this deal because:
- It gets rid of your excessive merchandise
- You get a large # of brand new first time customers
- You make money
The cigar shop owner loves this deal because:
- He does nothing, besides letting you market to his list
- He makes money he would have never made otherwise
How Many Businesses ACTUALLY Do This Type of Marketing?
Little to none!
That is, outside of the “Internet Marketing” community.
See, Internet Marketer’s have been using these types of joint venture strategies for years now, partnering with other marketers and cross-marketing to different audiences, increasing and often times DOUBLING their customer base.
This practice just hasn’t caught on in traditional businesses because frankly, most establishments just aren’t educated on it.
Try it out!
Think of some other local businesses that sell a different product than yours, to the same types of people. Go out there and start making those deals! You’ll be surprised at some of the lucrative relationships you end up forming.
It sure as hell beats listing your products for 90% off on some “daily deals” website … which unfortunately seems to be all the rage at the moment.
Let me know how it goes, I’d love to here from you 
